Key takeaways
- Format: Split product and real-model lifestyle with age call-out
- Best for: Anti-aging product launches aimed at 40+ shoppers
- Hook: This is what strong skin looks like
- Reuse it: Pair a product shot with a named, real customer or model
Available sizes
What is a lifestyle ad?
A lifestyle ad shows the product being used in a real setting by the kind of person who buys it. Instead of listing features, it sells the feeling or outcome of owning the product, which makes it a strong fit for fashion, home, travel and wellness brands.
See all lifestyle ads →Why this lifestyle ad works
- 01
Real, named model
'Nadyne Age 57' adds authenticity and helps the audience see themselves.
- 02
Strength framing
'Strong skin' is empowering rather than fear-based anti-aging.
- 03
Launch urgency
'NEW!' signals something worth checking out.
- 04
Texture shown
Visible serum on skin demonstrates application and finish.
Full creative breakdown
Who this ad targets
Women aged 40–65 who notice loss of firmness and fine lines but find classic retinol too harsh. They read ingredient lists, value visible results over hype and respond to real, unretouched skin. The ad also reaches retinol-curious shoppers in their 30s who want a gentler entry point. Best served to anti-aging, dermatology and skincare-ingredient interest audiences and to existing Dieux customers for a new-launch push.
Copywriting analysis
The eyebrow line 'This is what strong skin looks like' reframes ageing positively and works as a hook. The headline leads with 'NEW!' and the full product name, including the ingredient-led 'HydroRetinal', which appeals to informed shoppers. 'Firm, Smooth, & Renew' delivers three benefits in a rhythmic triple. The handwritten age note feels personal and honest.
Visual design
The split top half balances product and person, with muted grey-green tones keeping the look clinical yet warm. Natural light on the model's skin shows real texture. The lower grey panel gives the copy clean space and strong legibility in dark sans-serif. The handwritten annotation adds a human, editorial touch.
How to adapt this template for your brand
- Cast a real, characterful person rather than a typical model.
- Photograph the product in use in a lived-in setting with natural light.
- Add the brand and partner logos small at the top.
- Keep the headline to one short, witty line.
- Test the image against a pure product shot of the same item.
Tips for beauty ads on Meta
Built for Instagram and Facebook Stories and Reels: the 9:16 frame fills the screen and the headline sits in the top safe zone. Keep the bottom 250px free from text so the CTA sticker and UI don't cover it. Pair the static with a 6–10 second motion version of Firm Revival HydroRetinal Firming Serum and use Advantage+ placements. Refresh the creative every 2–3 weeks to avoid fatigue in retargeting audiences.
About this creative
This vertical creative launches the Dieux Firm Revival HydroRetinal Firming Serum. The top half is split in two: on the left, a dark green tube stands on its cap with a drop of serum at the nozzle against a dark grey-to-green background; on the right, a close-up profile of a woman with natural, textured skin and pulled-back curly hair dragging a line of serum across her cheekbone. A handwritten note reads 'Nadyne Age 57'. The lower half is a pale grey panel with the copy: a small caps line 'This is what strong skin looks like', a bold headline 'NEW! Firm Revival HydroRetinal Firming Serum' and the sub-line 'Firm, Smooth, & Renew'. By naming a real person and her age, and showing unretouched skin, the ad reframes firmness as strength rather than youth, while the product shot keeps the new launch front and centre.
Meta ad · 338 × 600 · Beauty
Retinal Serum Ad Template: Firm Revival with Real Model
This vertical Meta story ad launches Dieux Firm Revival HydroRetinal Firming Serum with a split image: the green tube on the left and a 57-year-old woman applying serum on the right. The real-skin lifestyle format builds trust for anti-aging launches.
Added
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Details
Ad copy
Primary text
This is what strong skin looks like. NEW Firm Revival HydroRetinal Firming Serum helps firm, smooth and renew – shown on Nadyne, 57.
Description
Firm, smooth & renew.
On-image text
Nadyne Age 57; This is what strong skin looks like; NEW! Firm Revival HydroRetinal Firming Serum; Firm, Smooth, & Renew
Headline ideas for this template
- 1Strong skin at every age
- 2Retinal results without the irritation
- 3Firmer skin, starting tonight
- 4The new firming serum Nadyne swears by
- 5Firm, smooth, renew – meet Firm Revival
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
