Open silver tin with two clear reusable eye masks printed Sun In and Moon In, floating on a painted blue sky — A surreal floating tin turns a simple eye mask into a collectible object.

Key takeaways

Format: Square product shot with surreal background and no headline
Best for: Limited-edition collabs and design-led beauty accessories
Hook: A floating object in a painted sky stops the scroll
Reuse it: Swap the sky for any painted texture and float your own packaging

Available sizes

Meta Stories/Reels (9:16)338 × 600 · JPG

What is a product shot ad?

A product shot ad puts the product itself at the centre of the frame, usually on a clean or styled background with little text. It works best when the packaging or product is distinctive enough to stop the scroll and the viewer already understands what it does.

See all product shot ads →

Why this product shot ad works

01
Surreal setting
Placing the tin in a painted sky makes the ad feel like art, which stands out among standard product shots.
02
Packaging as hero
The open tin shows both the collectible case and the masks, explaining the product without words.
03
Collab credibility
The Eckhaus Latta name on the mask signals fashion cachet and limited availability.
04
Wordplay on product
'Sun In' and 'Moon In' hint at day and night use while adding personality.

Full creative breakdown

Who this ad targets

Beauty buyers aged 25–45 who follow fashion and design labels, collect limited-edition drops and care about cutting single-use waste. They already use under-eye patches but dislike throwing them away after one wear. The reusable mask and collectible tin also make it an easy gift, so the ad suits interest audiences around Eckhaus Latta, fashion collaborations, sustainable beauty and lookalikes of past Dieux purchasers.

Copywriting analysis

The image carries almost no copy, only the playful 'Sun In' and 'Moon In' lettering printed on the masks plus the collab credit. That restraint is deliberate: the fashion audience responds to mood and object more than claims. The primary text therefore has to do the explaining, naming the collab, the reusable benefit and the limited run. The sun and moon pairing is a quiet hook that suggests an all-day ritual and invites curiosity about what the masks feel like.

Visual design

A painted sky in soft blues and whites gives a calm, dreamlike backdrop and contrasts with the cool metallic tin. The tin is angled diagonally, which adds movement and depth. The white lettering on translucent masks echoes the clouds, tying product and background together. With no text overlay, the square composition is clean and gallery-like, perfect for a fashion-led collab.

How to adapt this template for your brand

Shoot the hero product on a clean single-colour or soft gradient background.
Put a short benefit headline in the top third of the frame.
Label sizes or product names with thin leader lines or small captions.
Add a compact offer badge only if there is a saving to show.
Export in 9:16 and 1:1 and check text sits inside the safe zones.

Tips for beauty ads on Meta

Works best in Facebook and Instagram Feed and as a carousel card. The square frame keeps the product readable on small screens, and the minimal text keeps it safe from automated text-overlay penalties. Pair it with a short primary text that names the collab, and test it as the first card of a carousel featuring Sun In Moon In Forever Eye Mask close-ups.

About this creative

This square creative from Dieux promotes its limited-edition collaboration with fashion label Eckhaus Latta on the Forever Eye Mask. The whole frame is a painted, almost Renaissance-style sky with soft white clouds, and in the centre an open brushed-silver tin floats at an angle as if weightless. The lid carries the embossed oval Dieux logo, while inside sit two translucent under-eye masks printed in white hand-drawn lettering: 'Sun In' with 'Eckhaus Latta' below it, and 'Moon In' with a small Dieux mark. There is no headline, offer or button-style text in the image; the product itself does all the talking. The dreamy setting links the sun-and-moon wordplay to the idea of day and night use, and the floating tin makes a small beauty accessory feel like a precious art object. It reads as an editorial fashion image rather than a hard-sell ad.

Meta ad · 338 × 600 · Beauty

Reusable Eye Mask Ad Template: Dieux x Eckhaus Latta Product Shot

This square Meta ad shows the Dieux x Eckhaus Latta Forever Eye Mask in an open silver tin floating against a painted cloudy sky. It is a clean product-shot format with no headline, ideal for showing a limited-edition collab and adapting to any premium accessory or beauty tool.

Added 9 Oct 2026