Key takeaways
- Format: Cute animal-with-prop lifestyle photo in a seasonal campaign template.
- Best for: Attractions running a seasonal series with rotating animals or products.
- Hook: A curious raccoon with its paw on a tiny pumpkin is irresistibly cute.
- Reuse it: Pair your star animal or product with one seasonal prop inside the same template.
Available sizes
What is a lifestyle ad?
A lifestyle ad shows the product being used in a real setting by the kind of person who buys it. Instead of listing features, it sells the feeling or outcome of owning the product, which makes it a strong fit for fashion, home, travel and wellness brands.
See all lifestyle ads →Why this lifestyle ad works
- 01
Cute factor
The raccoon's expressive face and gentle paw on the pumpkin trigger an instant 'aww' that boosts engagement and shares.
- 02
One seasonal prop
A single mini pumpkin signals autumn and Halloween without cluttering the image.
- 03
Consistent campaign frame
The same header and button as the giraffe ad build recognition across the series.
- 04
Less-expected star
Featuring a raccoon instead of a headline animal shows variety and sparks curiosity.
Full creative breakdown
Who this ad targets
This ad targets Denver-area families with children, animal lovers and people who enjoy sharing cute animal content on social media. It works well for awareness among locals who haven't visited recently, and for members who will enjoy seeing a lesser-known resident. The pumpkin ties into Halloween and harvest-season outings, reaching parents planning October weekend activities.
Copywriting analysis
The copy is identical to the rest of the campaign: 'It's a Wild Fall at DZCA' and 'Plan Your Visit'. This consistency strengthens recall, while the image provides the variety. The 'Wild Fall' pun works especially well here because the raccoon, a wild animal many people see in their own neighbourhood, is enjoying a seasonal treat. The soft CTA suits an awareness objective. As with the giraffe version, the 'DZCA' acronym assumes local brand familiarity and may need explaining in the primary text.
Visual design
The raccoon is placed in the centre of the frame at eye level, making direct eye contact for an emotional connection. The orange pumpkin in the lower right acts as a color accent balancing the rust header. Neutral grey stone keeps the background calm and lets the animal and prop stand out. The CTA button is placed close to the raccoon's paws, leading the eye from face to button.
How to adapt this template for your brand
- Choose an expressive animal or product and one seasonal prop.
- Shoot at eye level with a calm, neutral background.
- Place the subject centrally with the prop as a color accent.
- Reuse your campaign header and CTA button exactly.
- Test this cute version against your 'scenic' version to see which drives more clicks.
Tips for zoos ads on Meta
Use on Instagram and Facebook Stories and Reels, rotating this creative with others in the series to reduce fatigue. Cute animal content performs well organically too, so post it on the feed and boost top performers. Target families and animal lovers within 50 miles. A short video of the raccoon investigating the pumpkin would make an ideal Reels companion.
About this creative
A vertical 9:16 story ad featuring a close-up photo of a pale, cream-colored raccoon with its classic dark eye mask, standing on flat grey stone and looking curiously toward the camera. One paw rests on a small, bright orange pumpkin in the lower right, and weathered logs frame the bottom-left corner. The rocky enclosure is softly blurred in the background. At the top, the campaign's rust-brown banner with a dripping bottom edge carries the stacked headline 'IT'S A' in white, 'WILD FALL' in golden-yellow with a leaf detail, and 'AT DZCA' in white. A rounded yellow 'Plan Your Visit' button sits just above the raccoon's paws. The pumpkin provides the only strong orange accent and ties the image to Halloween and harvest season, while the raccoon's expressive face and pose make the image feel personal and shareable. It's a sister creative to the giraffe version in the same campaign.
Meta ad · 338 × 600 · Zoos
Seasonal Visit Ad Template: Denver Zoo Raccoon & Pumpkin
This vertical story ad from Denver Zoo Conservation Alliance shows a pale, curious raccoon resting its paw on a mini pumpkin, under the same 'It's a Wild Fall at DZCA' header used across the campaign. Use this lifestyle format to rotate cute seasonal animal moments through one consistent template.
Added
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Details
Ad copy
Primary text
Pumpkin season is here, and our raccoons approve! 🎃🦝 It's a wild fall at Denver Zoo Conservation Alliance. Come see the animals enjoying seasonal treats. Plan your visit today!
Description
Plan your autumn visit today
On-image text
IT'S A WILD FALL AT DZCA | Plan Your Visit
Headline ideas for this template
- 1Pumpkin Season, Raccoon Approved
- 2Our Animals Love Fall Too
- 3It's a Wild Fall Out There
- 4Come See Who's Enjoying Pumpkin Season
- 5Fall Fun for Every Critter
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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