Key takeaways
- Format: Three-product comparison on real nails with the new product on the right.
- Best for: Launching a new variant within an existing product range.
- Hook: Seeing three finishes side by side invites viewers to pick their favourite.
- Reuse it: Show your new product next to two familiar range products, labelled clearly.
Available sizes
What is a comparison ad?
A comparison ad sets the product against an alternative, such as a competitor, the old way of doing things or a cheaper option, usually in a two-column layout or table. It helps buyers who are already weighing options see quickly why this one is the better choice.
See all comparison ads →Why this comparison ad works
- 01
Choice drives engagement
Comparing three finishes turns the ad into a mini decision, which keeps viewers looking longer and can boost comments.
- 02
Familiar anchors
Showing existing best-sellers next to the newcomer gives loyal customers a reference point and makes the new product easier to understand.
- 03
New product in the power spot
Placing Active Blur last, on the right, and tagging it NEW makes it the natural end point of the eye's left-to-right journey.
- 04
Cross-sell built in
Even viewers who prefer another finish discover the whole range, which can lift sales across all three products.
Full creative breakdown
Who this ad targets
Existing Manucurist customers who already use Active Smooth or Active Glow and are curious about the new launch, plus new shoppers looking for a natural, care-focused nail product but unsure which finish suits them. It suits women aged roughly 25–55 who want healthy-looking nails with minimal effort, prefer subtle, natural colour, and value plant-based, premium formulas. Showing three options also helps undecided shoppers find a fit rather than leaving the ad.
Copywriting analysis
The copy combines a launch message with a range comparison. NEW and ACTIVE BLUR at the top make the new product the clear hero, while the claim The first blurring perfecting care polish with a powdery pink finish explains what makes it different from its siblings. The product labels are the real copy here: the names Active Smooth, Active Glow Raspberry and Active Blur each describe their finish in one word, smooth, glow and blur, so the naming system does the explaining. The tiny NEW tag above Active Blur repeats the launch signal at the point of decision. No price or offer keeps the ad focused on discovery.
Visual design
Three equal vertical panels show nails in a gentle progression of finishes, from sheer nude to rosy translucent to opaque powdery pink. Consistent lighting and framing make the colour differences easy to compare. A warm cream band runs across the lower half for labels in dark green, matching the green logo and giving the range a cohesive brand look. White headline type at the top sits over the skin, and small pink NEW tags add a subtle accent.
How to adapt this template for your brand
- Pick two well-known products from your range and your new launch.
- Shoot each one on the same model and framing so differences are easy to compare.
- Arrange the three panels with the new product on the right.
- Label each product clearly and add a small NEW tag on the launch.
- Put the launch name and its unique claim in the headline at the top.
Tips for beauty ads on Meta
Built for Meta Stories and Reels at 9:16, so keep the headline and labels inside the safe zone, clear of the top 14% and bottom 20% where interface elements sit. Target existing customers and engagers first, since they already know the range products, then expand to lookalike audiences. For Feed placements, crop to 4:5 and keep the key visual centred. Retarget product page visitors and test the creative against a single close-up variant.
About this creative
This vertical Manucurist ad introduces Active Blur by comparing it with two sister products from the same care range. Three tall panels show the same style of fingertip close-up, each wearing a different shade. On the left, Active Smooth gives a sheer, natural nude finish. In the middle, Active Glow Raspberry adds a translucent, rosy flush with a slightly watercolour effect. On the right, the new Active Blur shows an opaque, powdery pale pink that evens out the nail completely. Each panel is labelled underneath in dark green type, with a tiny pink NEW tag above Active Blur. The headline ACTIVE BLUR and the claim The first blurring perfecting care polish with a powdery pink finish sit at the top in white, under a small NEW label. A warm cream band holds the labels, and the green Manucurist Paris logo closes the frame. The ad helps shoppers choose rather than simply buy.
Meta ad · 338 × 600 · Beauty
Manucurist Active Range Comparison Ad Template
This Manucurist ad launches Active Blur by placing it next to two existing care polishes, Active Smooth and Active Glow Raspberry, so shoppers can compare the three finishes on real nails. It is a vertical 9:16 Meta creative and a useful template for introducing a new product within an existing range.
Added
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Details
Ad copy
Primary text
New: Active Blur joins the Active family. Choose your care polish: Active Smooth for a natural finish, Active Glow Raspberry for a healthy flush of colour, or new Active Blur for a powdery pink that blurs imperfections.
Description
Smooth, Glow or new Blur
On-image text
NEW | ACTIVE BLUR | The first blurring perfecting care polish with a powdery pink finish | Active Smooth | Active Glow Raspberry | NEW Active Blur | manucurist PARIS
Headline ideas for this template
- 1Smooth, Glow or Blur?
- 2Which Active finish is yours?
- 3The newest member of the Active family
- 4Three care polishes, three finishes
- 5Meet Active Blur, our softest finish yet
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
