Key takeaways
- Format: Before and after with a year-specific cost headline.
- Best for: High-ticket home services that want price-shopping leads.
- Hook: Should cost in 2026 suggests up-to-date insider pricing.
- Reuse it: Add the current year to your pricing headline and refresh it annually.
Available sizes
What is a before and after ad?
A before and after ad shows the same subject in two states side by side, so the result of using the product is visible at a glance. It's common in skincare, cleaning, fitness and home improvement, but claims shown must be realistic and typical to stay within ad platform policies.
See all before / after ads →Why this before / after ad works
- 01
Current year adds relevance
Mentioning 2026 signals fresh, accurate pricing and mirrors how people search for costs online.
- 02
Should cost implies a fair price
The word "should" positions the ad as a guide to fair pricing, appealing to homeowners afraid of being overcharged.
- 03
Visual proof of the upgrade
The before and after shows the curb appeal gain, giving the cost a tangible payoff.
- 04
Editorial, unbranded feel
Without a logo it reads like a pricing guide, which can feel more trustworthy and earn more clicks from skeptical viewers.
Full creative breakdown
Who this ad targets
This ad targets US homeowners actively researching roof replacement costs, typically aged 40 to 70 with older shingle roofs. They are in the comparison and budgeting stage and want reassurance that they will pay a fair, current price. The ZIP code CTA pulls in people within the service area, while the before and after visual appeals to those who care about curb appeal and home value.
Copywriting analysis
The headline is phrased like a search result or news article, "Here's what a new metal roof should cost in 2026," which positions the ad as helpful information. Including the year adds urgency and makes the content feel up to date. "Should cost" implies there is a correct, fair price and hints that others might overcharge. The exclamation point adds energy without hype. The CTA "Enter ZIP" is just two words, extremely low effort, and implies localized results.
Visual design
The design uses a deep green palette that feels natural and calm, differing from typical red sale ads. The before and after photo sits at the top in a framed band, keeping the transformation front and center. Bold dark green headline type on white provides high contrast and readability. A rounded pill button mimics app UI. The large white space below creates a minimal, editorial look, though it also leaves room for testing extra trust elements.
How to adapt this template for your brand
- Pick a same-house before and after photo that shows a clear upgrade.
- Write a headline in the style of a search query with the current year.
- Use should cost or real cost to imply fair, honest pricing.
- Add a short, low-effort CTA such as Enter ZIP or See prices.
- Consider using the empty space for reviews, ratings or a logo in tests.
Tips for roofing ads on Meta
This creative fits Meta Stories and Reels and can also work as an advertorial-style feed ad. Match the landing page to the headline with a pricing guide or calculator that opens with a ZIP field. Update the year every January to keep it relevant. Test a version with the Erie Home logo or star rating in the white space to see if branding lifts or lowers click-through.
About this creative
This vertical Erie Home ad opens with a dark green top band holding a split before and after photo of the same brick and white-sided house. The left half, labeled "Before," shows an older brown asphalt shingle roof over an open garage with a blue car inside. The right half, labeled "After," shows the home with a new brown metal tile roof, a tidy porch entrance and green shrubs. A thin dark line separates the two halves. Below the image, a large dark green headline reads "Here's what a new metal roof should cost in 2026!" on a plain white background. A rounded dark green pill button labeled "Enter ZIP" sits directly beneath it. The lower half of the creative is intentionally empty white space, keeping the focus on the transformation, headline and button. Notably, the brand is not visible, which makes it feel more like an editorial or pricing guide than an ad.
Meta ad · 338 × 600 · Roofing
Metal Roof Cost Ad Template: What a New Roof Costs in 2026
This Erie Home metal roof ad combines a before and after split of a home with a year-specific cost headline. An old brown shingle roof sits next to a new brown metal roof, followed by a pricing headline and a dark green Enter ZIP button. Use it as a template for search-style roofing lead ads.
Added
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Details
Ad copy
Primary text
Thinking about upgrading your roof? Here's what a new metal roof should cost in 2026. Enter your ZIP code to see pricing from Erie Home – the nation's most trusted roofing solutions since 1976.
Description
Enter your ZIP code for local pricing.
On-image text
Before | After | Here's what a new metal roof should cost in 2026! | Enter ZIP
Headline ideas for this template
- 1What a metal roof really costs in 2026
- 22026 metal roof prices: enter your ZIP
- 3Is your roof quote fair? See 2026 prices
- 4New metal roof cost guide for 2026
- 5See local metal roof pricing for 2026
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
