Key takeaways
- Format: Product and packaging inside an app-icon-shaped frame on a dark background.
- Best for: Retargeting or retail ads for connected devices where buyers already know the category.
- Hook: The bright, glowing app-icon frame that makes the black scale pop.
- Reuse it: Frame your product and box in a rounded shape that echoes your app icon, add one label and your tagline.
Available sizes
What is a product shot ad?
A product shot ad puts the product itself at the centre of the frame, usually on a clean or styled background with little text. It works best when the packaging or product is distinctive enough to stop the scroll and the viewer already understands what it does.
See all product shot ads →Why this product shot ad works
- 01
App-icon framing
The rounded-square frame subtly signals that this scale is part of a smartphone app ecosystem.
- 02
Maximum contrast
A black scale on bright blue inside dark navy creates three clear layers, so the product stands out instantly in a feed.
- 03
Retail-ready proof
The box with the app screen shows exactly what arrives at home and reassures buyers it's an established product.
- 04
Nothing to distract
Only a category label and tagline appear, keeping attention on the product and brand.
Full creative breakdown
Who this ad targets
The ad targets Brazilian consumers already interested in smart scales or body composition, such as gym-goers, people following diet or training plans and wellness app users. It works well for retargeting visitors who viewed the scale online or engaged with Omron's lifestyle and clinical-proof ads. Gift buyers and people comparing scale brands in e-commerce also benefit from seeing the exact product and packaging.
Copywriting analysis
The copy is almost entirely brand and category. 'Balança de bioimpedância' names the technology, educating viewers who might only think of it as a scale and implicitly signalling that it measures more than weight. The tagline 'Escolha confiança. Escolha OMRON Connect 2' follows the campaign's repeated-imperative structure: the first line sells trust, the second attaches it to the product. With no claims, numbers or offers, the creative stays flexible for any placement and lets the primary text and landing page carry details like features and price.
Visual design
Three layers of blue create depth: dark navy background, a bright azure rounded square and a darker blue box inside it. The glossy black scale stands at an angle in front, with its white display reading 62.7 kg giving a realistic touch. White sans-serif text uses weight contrast. Teal and coral shapes bottom left add warmth and brand rhythm, while the white logo bottom right balances the composition.
How to adapt this template for your brand
- Choose a rounded shape that echoes your app icon or brand mark as the product frame.
- Place your product upright in front of its packaging inside that frame, at a slight angle.
- Use a bright brand colour for the frame against a darker background for strong contrast.
- Add one short category label inside the frame to educate first-time viewers.
- Place your tagline with the product name below and keep logo and shape accents consistent.
Tips for medical devices ads on Meta
Use this on Meta for retargeting and catalogue-style placements, and pair it with the lifestyle Connect 2 ads for prospecting. Avoid weight-loss claims in primary text, as Meta restricts them; focus on body composition and the app. The 4:5 size suits Feed; crop to square for Google Display and Performance Max. A Shop now CTA linking directly to the product page fits this lower-funnel role.
About this creative
This portrait Omron Brazil ad is a clean product shot of the Connect 2 HBF-270T1 bioimpedance scale. On a deep navy background, a large bright-blue rounded square, shaped like a smartphone app icon, fills the top two-thirds of the frame. Inside it, the black glass scale stands upright at the front, its display lit with a sample reading of 62.7 kg, with the Omron logo and electrode pads visible. Behind it sits the navy retail box showing the scale, a phone with the OMRON Connect app and the text 'Balança de Bioimpedância Connect 2'. A white label in the lower left of the blue frame reads 'Balança de bioimpedância'. Beneath the frame, the campaign tagline appears in white: 'Escolha confiança. Escolha OMRON Connect 2', with bold on the key words. Teal and coral rounded squares sit bottom left, and the Omron logo bottom right, matching the visual system of the wider campaign.
Meta ad · 338 × 600 · Medical Devices
Omron Connect 2 Bioimpedance Scale Ad – Product Shot Template
This Omron ad shows the Connect 2 HBF-270T1 bioimpedance scale and its box inside a bright blue app-icon-style frame. It's a clean 4:5 product shot with just a category label and the campaign tagline. A good reference for retail-ready product ads for connected home health devices.
Added
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Details
Ad copy
Primary text
Conheça a OMRON Connect 2: balança de bioimpedância que mede gordura corporal, massa muscular e muito mais, com conexão ao app OMRON Connect. Design elegante, resultados confiáveis. Escolha confiança. Escolha OMRON.
Description
Composição corporal com precisão OMRON.
On-image text
BALANÇA DE BIOIMPEDÂNCIA | ESCOLHA CONFIANÇA. ESCOLHA OMRON Connect 2 | OMRON | (packaging) OMRON Balança de Bioimpedância CONNECT 2, HBF-270T1 | (scale display) 62.7 kg
Headline ideas for this template
- 1Sua composição corporal no app OMRON Connect
- 2Balança de bioimpedância com precisão OMRON
- 3Design elegante, dados confiáveis
- 4Conheça a OMRON Connect 2
- 5Mais que peso: gordura, músculo e mais
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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