Key takeaways
- Format: Executive testimonial with a single dashboard overlay
- Best for: Selling reporting and visibility features to senior leaders
- Hook: A senior leader naming Ramp her one-stop shop
- Reuse it: Pair a leader portrait with one product card that matches the quote
Available sizes
What is a testimonial ad?
A testimonial ad uses a real customer's words, such as a review, quote or comment, as the main message. It answers a buyer's doubts with social proof rather than brand claims, and works especially well when the testimonial is specific about who the customer is and what changed for them.
See all testimonial ads →Why this testimonial ad works
- 01
Authority figure
A director-level title tells other executives the platform is trusted for strategic decisions, not just bookkeeping.
- 02
Quote matches visual
The Insights chart illustrates exactly what she praises, so copy and image reinforce each other.
- 03
One-stop positioning
Calling Ramp a one-stop shop frames it as a consolidation play, appealing to leaders tired of many tools.
- 04
Confident body language
The power pose and helmet prop make the image feel strong and celebratory rather than corporate.
Full creative breakdown
Who this ad targets
Executive directors, CFOs, VPs of finance and operations leaders at nonprofits, foundations and mid-market companies. These people do not code invoices themselves but need a clear view of spend for boards, donors and budgeting. They are frustrated by waiting for month-end reports and stitching together data from cards, bills and spreadsheets. The ad promises live visibility from a peer who holds a similar role, making it ideal for top-of-funnel awareness among senior decision-makers.
Copywriting analysis
The quote is conversational and slightly informal, 'my one stop shop to all things', which makes it feel unscripted and genuine. It focuses on a single benefit, understanding real-time financial data, rather than listing features. Highlighting 'real-time' in orange serif makes the key differentiator stand out from legacy tools with delayed reporting. The long job title is a feature, not a bug: it signals seniority and mission. Unlike the stat-driven ads in the series, this one relies on authority and clarity, giving the campaign a balance of emotional and rational proof points.
Visual design
The layout mirrors the other Broncos ads: photo on top, navy quote panel below. Here a single white Insights card with pale blue bars sits to the subject's right, keeping the composition cleaner than the multi-chip versions. The navy dress, the panel and the chart bars share a blue palette, with the orange helmet logo and orange accent word creating contrast. Type is large, left-aligned and easy to scan on mobile.
How to adapt this template for your brand
- Feature a senior leader at a recognizable customer organization.
- Pick a quote that names one clear benefit, like visibility or control.
- Add a single product card, such as a chart, that illustrates that benefit.
- Use a solid panel with co-branded logos, the quote, name and title.
- Accent the key benefit word and test it against a stat-led version.
Tips for fintech ads on Meta
Customer stories perform well on LinkedIn, where finance leaders follow industry peers; promote this as a Single Image Ad to CFOs, Controllers and AP managers at nonprofits and mid-market companies. On Meta, use it for retargeting website visitors who did not book a demo, since social proof helps late-stage doubters. Pair the image with a link to the full case study and test it next to the other Broncos variations.
About this creative
This ad is part of Ramp's Broncos series but aims higher up the org chart. Allie Engelken, Executive Director and VP of Community Impact at the Broncos Foundation, stands confidently on the indoor practice field with a Broncos helmet tucked under one arm and her other hand on her hip. The stadium lettering behind her anchors the brand. Instead of stat chips, a single floating card labeled 'Insights' shows a simple three-month bar chart for September, November and December, hinting at Ramp's reporting dashboards. The bottom section is a navy panel with the Ramp and Broncos logos, her quote in large white type calling Ramp her one stop shop for understanding real-time financial data, and her name and title underneath. The phrase 'real-time' is set in orange italic serif to emphasize speed and visibility. The overall message: leaders get a clear, live picture of spend without chasing spreadsheets.
Meta ad · 338 × 600 · Fintech
Ramp x Broncos Foundation executive testimonial ad
This Ramp testimonial ad pairs the Broncos Foundation's executive director with a floating insights chart. Her quote positions Ramp as a one-stop shop for real-time financial data. Use this executive testimonial format to sell visibility and reporting to senior decision-makers in B2B fintech and SaaS campaigns.
Added
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Details
Ad copy
Primary text
"Ramp is my one stop shop to all things understanding real-time financial data." Allie Engelken leads the Broncos Foundation's community impact, and Ramp gives her live visibility into spend so every dollar goes further. Make expense management easy with Ramp's spend management platform.
Description
See how the Broncos Foundation tracks spend
On-image text
Insights (SEP / NOV / DEC chart) | ramp | [Broncos logo] | "Ramp is my one stop shop to all things understanding real-time financial data." | Allie Engelken, Executive Director & VP of Community Impact
Headline ideas for this template
- 1Your one-stop shop for real-time spend data
- 2See every dollar the moment it's spent
- 3How the Broncos Foundation tracks spend live
- 4Real-time insights for mission-driven teams
- 5Stop waiting for month-end reports
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
