Key takeaways
- Format: Customer testimonial with product UI overlay
- Best for: Fintech and SaaS tools that remove manual, repetitive work
- Hook: A relatable user admitting the old way was tedious
- Reuse it: Use a real end user, a plain-spoken quote and a two-step UI animation
Available sizes
What is a testimonial ad?
A testimonial ad uses a real customer's words, such as a review, quote or comment, as the main message. It answers a buyer's doubts with social proof rather than brand claims, and works especially well when the testimonial is specific about who the customer is and what changed for them.
See all testimonial ads →Why this testimonial ad works
- 01
Peer voice
An AP analyst speaking to other AP professionals is more persuasive than a vendor claim or a C-level quote.
- 02
Process in one frame
'Scanning' and 'auto-coded' chips show the workflow start and finish, so the benefit is visible at a glance.
- 03
Honest language
Words like 'tedious' and 'done properly' sound like a real person, not marketing copy, which builds trust.
- 04
Consistent series
It shares layout and colors with the other Broncos ads, so repeat viewers recognize the campaign instantly.
Full creative breakdown
Who this ad targets
Accounts payable specialists, AP managers, controllers and finance operations teams at mid-market companies and nonprofits. These people process invoices every day and feel the pain of manual coding, approvals and errors. The ad speaks to the individual contributor who will champion a tool internally, as well as the manager who wants their team freed from repetitive tasks. Sports fans and Denver-area business audiences are a bonus segment drawn in by the Broncos branding.
Copywriting analysis
The quote works because it is modest and specific. Instead of claiming Ramp is 'revolutionary', Sharon says it lifted tedious duties, a feeling every AP worker knows. The second sentence, invoices are just done properly now, is short and confident, and highlighting 'done properly' in orange focuses attention on reliability, which finance teams value over speed. Using her full name and exact title adds credibility. The on-image chips supply the hard number, 87 invoices, so the quote can stay emotional while the UI carries the proof. There is no sales CTA in the image, keeping it authentic.
Visual design
The photo is shot like an interview still, with the subject seated and slightly off-center to leave room for the floating invoice stack. Pale blue cards with soft shadows create depth and echo Ramp's product UI. Two small chips with sparkle icons mark the automation steps. The navy lower panel matches her blazer, unifying the frame. Large white quote type with an orange serif italic accent gives a premium editorial feel and stays legible on mobile.
How to adapt this template for your brand
- Interview a real end user and pull one short, plain-spoken quote.
- Photograph them in a location tied to the customer's brand.
- Add a stack of product UI cards plus a 'processing' and a 'done' chip.
- Place the quote on a solid brand panel with name and job title below.
- Highlight two key words in an accent color and test quote variations.
Tips for fintech ads on Meta
Customer stories perform well on LinkedIn, where finance leaders follow industry peers; promote this as a Single Image Ad to CFOs, Controllers and AP managers at nonprofits and mid-market companies. On Meta, use it for retargeting website visitors who did not book a demo, since social proof helps late-stage doubters. Pair the image with a link to the full case study and test it next to the other Broncos variations.
About this creative
This testimonial ad puts a hands-on user, not an executive, at the center. Sharon Erwin, a senior AP analyst, sits smiling on the Broncos indoor practice field in a navy blazer, with the BRONCOS wall lettering behind her. To her left, a stack of light-blue invoice cards floats in the air with a chip reading 'Scanning 87 invoices...', and on her right a second chip confirms '87 invoices auto-coded'. Together they show a before-and-after moment inside a single frame. The lower panel is deep navy with the Ramp and Broncos logo lockup, followed by her quote in large white type: Ramp has lifted a lot of the tedious duties she used to do, and invoices are just done properly now. The words 'done properly' are set in orange italic serif for emphasis. Her name and title close the ad. The creative feels like a candid interview frame, which makes the praise believable and relatable to other AP professionals.
Meta ad · 338 × 600 · Fintech
Ramp x Broncos AP analyst testimonial ad
This Ramp testimonial ad features the Broncos' senior AP analyst with invoice UI cards floating beside her. A short, honest quote about tedious work disappearing does the selling. Use this testimonial format to show accounts payable automation through a real user's voice in B2B fintech and SaaS campaigns.
Added
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Details
Ad copy
Primary text
"Invoices are just done properly now." Sharon Erwin, Sr. AP Analyst at the Broncos, used to spend hours on tedious invoice work. Ramp now scans and auto-codes invoices for her, so the AP team can focus on what matters. Make expense management easy with Ramp's spend management platform.
Description
Hear why the Broncos AP team switched to Ramp
On-image text
Scanning 87 invoices... | Invoice #14884 | 87 invoices auto-coded | ramp | [Broncos logo] | "Ramp has lifted a lot of the tedious duties I used to do. Invoices are just done properly now." | Sharon Erwin, Sr. AP Analyst
Headline ideas for this template
- 1"Invoices are just done properly now."
- 2How the Broncos AP team auto-codes invoices
- 3Say goodbye to tedious invoice coding
- 487 invoices coded while you grab coffee
- 5AP automation that analysts actually love
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
