Key takeaways
- Format: Headline-led offer ad with a lifestyle photo and a branded footer.
- Best for: Apps acquiring first-time users with a limited-time incentive.
- Hook: A direct question that qualifies the viewer: "New to MoveNow?"
- Reuse it: Keep the question + offer headline, swap the photo for your product in use.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
The question filters the audience
Opening with "New to MoveNow?" speaks directly to non-users and makes them feel the offer is meant for them.
- 02
The offer is concrete
20% back on two trips is specific and easy to understand, which is more persuasive than a vague "save on rides".
- 03
The photo shows the payoff
A relaxed, smiling passenger sells the feeling of an easy ride rather than the car itself.
- 04
Terms build trust
The deadline and $20 cap are visible but small, adding urgency and transparency without cluttering the message.
Full creative breakdown
Who this ad targets
This ad targets urban adults, roughly 22 to 40, who use ride-hailing occasionally but have not tried MoveNow. They might be loyal to a competitor out of habit, so a cashback incentive gives them a low-risk reason to switch. The smart-casual rider suggests commuters and young professionals heading to work or meetings. It also fits people moving to a new city or market where the app has just launched, and lookalike audiences built from existing riders.
Copywriting analysis
The headline does all the work in 11 words. It opens with a qualifying question, "New to MoveNow?", which names the brand twice on the image together with the footer logo. The answer follows immediately with a specific benefit: 20% back on the next two trips. "Back" frames it as cashback, which feels like a reward rather than a cheap discount, and the limit of two trips keeps the cost controlled. The fine print handles objections and legal needs: a 30-day deadline creates urgency, while the $20 cap and T&Cs set expectations. The tone is friendly and plain. What is missing is an explicit action such as "Download now" or a promo code, which the platform CTA must cover.
Visual design
The layout follows a clear top-to-bottom hierarchy: headline, photo, brand footer. The large, tight-leading sans-serif headline dominates and is readable at thumbnail size. The cream background and mint footer give a fresh, calm palette that feels modern and trustworthy. The photo has rounded corners and is offset right, creating asymmetry and white space. The rider looks down at his phone, linking the image to the app experience.
How to adapt this template for your brand
- Write a qualifying question headline: "New to [Brand]?"
- Follow it with one specific, quantified first-use offer.
- Use a photo of a real customer enjoying the product, ideally with a phone in hand for apps.
- Add a brand-color footer with your logo and short terms: deadline, cap, T&Cs.
- Pair it with an install or download CTA and test cashback vs straight discount wording.
Tips for apps & subscriptions ads on Meta
On Meta, run this as an app-install campaign with the Download or Install CTA, and exclude existing users through your app events. The square format works in feed; create a 9:16 version for Stories and Reels by stacking the headline above a taller photo. On TikTok, turn it into a short video of a real rider booking and enjoying a trip, with the offer as a text overlay. Always keep the terms visible to meet ad-review policies for promotions.
About this creative
The ad sits on a soft cream background with a large, bold dark-grey headline across the top third: "New to MoveNow? Get 20% back on your next 2 trips." Below it, a rounded photo frame shows a young man in a navy blazer and white T-shirt sitting in the back seat of a car, seatbelt on, smiling at his smartphone. Trees and buildings are visible through the window, suggesting a city ride. The photo is offset to the right, leaving cream space on the left that keeps the layout airy. A mint-green band runs along the bottom with the MoveNow wordmark in large dark type on the left and small terms on the right: the offer ends in 30 days, the maximum discount is $20 per trip and T&Cs apply. There is no button or app-store badge on the image, so the click relies on the platform CTA.
Meta ad · 1200 × 1200 · Apps & Subscriptions
Ride-Hailing App Ad: 20% Back for New Riders
This ride-hailing app ad from MoveNow targets new users with a cashback offer: 20% back on the next two trips. A big question headline, a smiling passenger in the back seat and a clear terms line make it a strong template for any app user-acquisition campaign with a first-use incentive.
Added
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Details
Ad copy
Primary text
New here? Download MoveNow and get 20% back on your next 2 trips. Reliable rides, fair prices, no waiting around. Offer ends in 30 days.
Description
New riders only. Max $20 per trip. T&Cs apply.
On-image text
New to MoveNow? Get 20% back on your next 2 trips. | MoveNow | Offer ends in 30 days. Max disc. $20 per trip. T&Cs apply.
Headline ideas for this template
- 1Your first rides are on us (almost)
- 2Try MoveNow: 20% back on your next 2 trips
- 3Switch apps, save on rides
- 4Ride smarter this month: 20% cashback
- 5New rider? Your discount is waiting
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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