Key takeaways
- Format: Square bundle offer ad with a relatable price comparison
- Best for: Upselling a second unit or add-on at a low extra price
- Hook: A second battery for less than a streaming service
- Reuse it: Use any 'add one more for $X' bundle with an everyday price comparison
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Relatable comparison
Comparing the price to a streaming service makes $9.99 feel small and familiar.
- 02
Bundle framing
Leading with the cheap second battery makes the whole package feel like a deal.
- 03
Urgency and qualification
'Offer Ends Soon' and 'See if you qualify' add scarcity and exclusivity.
- 04
Clean, readable layout
Big navy type on a light background keeps the offer clear in a busy feed.
Full creative breakdown
Who this ad targets
US homeowners with suitable roofs who are already curious about solar but held back by upfront cost. The monthly price frames a home battery as an affordable add-on rather than a big investment, which appeals to budget-conscious households, families worried about outages and people who compare monthly bills. It also speaks to existing solar shoppers in sunny or outage-prone states such as California, Arizona and Texas who want backup power without paying cash.
Copywriting analysis
The headline leads with the most attractive number: 'Your second Powerwall is $9.99 a month.' Starting with 'your second' assumes the viewer will get one, a subtle assumptive-close technique. The supporting copy then clarifies the full offer, '$24.99/mo with a new solar system', which keeps it transparent. The line 'costs less than one streaming service' is the standout: it anchors the price against something everyone pays, reducing price resistance. 'Offer Ends Soon' adds urgency, and the CTA 'See if you qualify' creates exclusivity while setting expectations that not everyone will. The disclaimer keeps the ad compliant. It is a well-structured, persuasive offer.
Visual design
The design is flat and modern: a light blue gradient, a navy diagonal block and two 3D Powerwalls. Strong navy typography carries the hierarchy from urgency label to headline to body. The pale yellow pill CTA is the only warm accent, drawing the eye to the action. The product sits on the navy shape, giving contrast, and the logo grounds the bottom left.
How to adapt this template for your brand
- Swap the product and the monthly price for your own offer, keeping the price as the largest element.
- Keep an urgency tag such as 'Limited time offer' or 'Offer ends soon' above the headline.
- State the condition of the offer in one short line (e.g. 'when you go solar').
- Place a clean product render on a simple, on-brand background so the price stays readable.
- Add a compact disclaimer and logo at the bottom and test two price framings against each other.
Tips for solar energy ads on Meta
On Meta, run this as a Stories and Reels placement for the vertical version and Feed for square, keeping the price inside the safe zone so it is not covered by UI. Pair it with a lead form or a quote-calculator landing page. On Google Display and Demand Gen, the price-led headline works well for retargeting people who visited solar pages. Rotate the urgency label every few weeks to limit ad fatigue, and keep disclaimers legible for compliance.
About this creative
This square Sunrun ad is a clean, offer-driven design on a light blue gradient background, with a navy diagonal shape in the bottom right. At the top left, 'Offer Ends Soon' adds urgency, followed by the large navy headline 'Your second Powerwall is $9.99 a month.' Below, supporting copy explains the deal: the first Powerwall costs $24.99/mo with a new solar system, and the second battery costs less than one streaming service. A pale yellow pill button says 'See if you qualify'. Two white Tesla Powerwall units, rendered in 3D, stand side by side in the bottom right, one slightly behind the other. The navy Sunrun logo and a small terms line sit in the bottom left. The ad uses a smart framing: instead of selling one battery, it upsells a second one by making it feel cheap. The streaming comparison turns an abstract price into a familiar, everyday cost.
Meta ad · 338 × 600 · Solar Energy
Sunrun 'Your Second Powerwall is $9.99 a Month' Ad
This square Sunrun ad promotes a two-battery bundle: the first Tesla Powerwall at $24.99 a month and the second at just $9.99 a month with a new solar system. It compares the price to a streaming service and adds urgency, making it a strong upsell and bundle offer template.
Added
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Details
Ad copy
Primary text
Offer ends soon: your second Powerwall is just $9.99 a month. Get your first Powerwall for $24.99/mo with a new Sunrun solar system. That's less than one streaming service. See if you qualify.
Description
Less than one streaming service
On-image text
Offer Ends Soon | Your second Powerwall is $9.99 a month. | First Powerwall $24.99/mo with a new solar system. The second battery costs less than one streaming service. | See if you qualify | SUNRUN | Only for new solar and storage customers. Terms & Conditions apply. See website for more details.
Headline ideas for this template
- 12nd Powerwall: less than Netflix
- 2Double your backup for $9.99 more
- 3Why stop at one Powerwall?
- 4Add a second battery for $9.99/mo
- 5Twice the backup, tiny extra price
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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