Key takeaways
- Format: Square bundle offer ad with a question headline
- Best for: Upselling a second unit and A/B testing headline styles
- Hook: Why have one battery when two cost just $9.99 more?
- Reuse it: Turn any upsell into a 'Why stop at one?' question
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Question headline
A rhetorical question engages the reader and makes one battery feel like settling for less.
- 02
Price transparency
Both prices are shown, so the value of the second battery is easy to judge.
- 03
Urgency cue
'Offer Ends Soon' gives people a reason to act now.
- 04
Consistent system
Shared layout with other variants builds recognition and makes testing easy.
Full creative breakdown
Who this ad targets
US homeowners with suitable roofs who are already curious about solar but held back by upfront cost. The monthly price frames a home battery as an affordable add-on rather than a big investment, which appeals to budget-conscious households, families worried about outages and people who compare monthly bills. It also speaks to existing solar shoppers in sunny or outage-prone states such as California, Arizona and Texas who want backup power without paying cash.
Copywriting analysis
The question 'Why stop at one Powerwall?' is a smart upsell hook. It assumes the viewer already wants one and nudges them to consider two, making the extra unit feel like the obvious choice. The body copy is structured like a mini price list: '1st Powerwall: $24.99/month. 2nd: just $9.99 more.' The word 'just' minimises the extra cost. The follow-up 'And solar? Lock in your rate for the power your panels make' adds a second benefit about stable energy costs. 'Offer Ends Soon' and 'Get Offer' add urgency and a clear action. The disclaimer sets eligibility expectations for new customers only.
Visual design
A flat light blue background with a navy diagonal creates a modern, clean look. Large navy type gives the question headline strong presence. The yellow pill CTA is the main accent and draws the eye. Two 3D Powerwalls sit on the navy shape in the lower right, while the logo and terms anchor the lower left, creating balance. It matches Sunrun's other offer variants for easy testing.
How to adapt this template for your brand
- Swap the product and the monthly price for your own offer, keeping the price as the largest element.
- Keep an urgency tag such as 'Limited time offer' or 'Offer ends soon' above the headline.
- State the condition of the offer in one short line (e.g. 'when you go solar').
- Place a clean product render on a simple, on-brand background so the price stays readable.
- Add a compact disclaimer and logo at the bottom and test two price framings against each other.
Tips for solar energy ads on Meta
On Meta, run this as a Stories and Reels placement for the vertical version and Feed for square, keeping the price inside the safe zone so it is not covered by UI. Pair it with a lead form or a quote-calculator landing page. On Google Display and Demand Gen, the price-led headline works well for retargeting people who visited solar pages. Rotate the urgency label every few weeks to limit ad fatigue, and keep disclaimers legible for compliance.
About this creative
This square Sunrun ad uses the same clean design system as the other second-Powerwall offers: a light blue gradient background with a navy diagonal block in the bottom right. 'Offer Ends Soon' sits at the top left, followed by the large navy question headline 'Why stop at one Powerwall?' Below it, body copy lays out the deal: 1st Powerwall $24.99/month, 2nd just $9.99 more, plus the solar rate lock benefit. A pale yellow 'Get Offer' pill button invites action. Two glossy white Tesla Powerwalls stand in the bottom right, one behind the other. The navy Sunrun logo and a short eligibility and terms line fill the bottom left. Compared with 'Your second Powerwall is $9.99 a month', this version swaps a statement for a question, challenging the viewer to justify having only one battery. That makes it a useful A/B variant to test which headline style drives more clicks for the same offer.
Meta ad · 338 × 600 · Solar Energy
Sunrun 'Why Stop at One Powerwall?' Offer Ad
This square Sunrun ad asks 'Why stop at one Powerwall?' and offers a second Tesla Powerwall for just $9.99 more a month, on top of $24.99 for the first. Using a question headline, urgency and a yellow CTA button, it is a practical template for bundle and upsell offers.
Added
All brand names and logos are property of their owners. Adplaylist is not affiliated with or endorsed by these brands.
Details
Ad copy
Primary text
Offer ends soon: why stop at one Powerwall? Get your first for $24.99/month and the second for just $9.99 more. And with solar, lock in your rate for the power your panels make. Get the offer.
Description
2nd Powerwall just $9.99/mo more
On-image text
Offer Ends Soon | Why stop at one Powerwall? | 1st Powerwall: $24.99/month. 2nd: just $9.99 more. And solar? Lock in your rate for the power your panels make. | Get Offer | SUNRUN | Only for new solar and storage customers. Terms & Conditions apply. See website for more details.
Headline ideas for this template
- 1One Powerwall is good. Two is better.
- 2Add a 2nd Powerwall for $9.99/mo
- 3Double your backup, barely more cost
- 4Why settle for one battery?
- 5Your second Powerwall, almost free
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
Browse similar by tag
