Key takeaways
- Format: Minimal promo code ad with question hook
- Best for: First-order acquisition for travellers about to fly
- Hook: A timely 'Flying soon?' question
- Reuse it: Swap the question and code; keep the SIM-card shape and tag
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Question hook qualifies viewers
'Flying soon?' instantly speaks to people with upcoming trips and filters the right audience.
- 02
Product shape as a frame
The SIM-card silhouette communicates the category without a single extra word.
- 03
Branded promo code
YESIM7 includes the brand name and discount, so it is easy to remember.
- 04
Bold single-colour background
Bright orange is high-energy and stands out strongly in Stories.
Full creative breakdown
Who this ad targets
This ad targets people with upcoming flights who haven't sorted their mobile data yet, especially those currently using roaming or another eSIM provider, as 'Switch to Yesim' implies a challenger message. It suits travellers in the final days before departure who are highly purchase-ready. The first-order discount aims at new customers in prospecting and retargeting campaigns. Audiences aged around 25 to 50 with travel booking behaviour are a strong match.
Copywriting analysis
The headline 'Flying soon?' is a direct, timely question that makes viewers self-identify. 'Switch to Yesim.' is a confident challenger statement that suggests viewers might already use something worse. 'Save 7% on your first order' adds a clear but modest incentive. The code YESIM7 is shown in a high-contrast black pill, making it easy to note. The 7% is small, so the creative relies more on timing and convenience than on a big discount. The copy is very short, which suits Stories well.
Visual design
The layout is clean and graphic: orange frame, white card, black type. The SIM-card shape adds product context and gives the text a calm white area. Orange is used for the brand line, plane and price tag, linking them visually. The looping flight line guides the eye from the headline to the plane and down to the tag and code. Generous white space keeps it uncluttered and readable on small screens.
How to adapt this template for your brand
- Start with a question that targets your audience's moment ('Flying soon?', 'Off to Spain?').
- Use a simple product silhouette (SIM card, phone) as the text container.
- State the switch or benefit in one short line in your accent colour.
- Add a branded promo code in a high-contrast pill.
- Include a price tag or badge with the discount number as a visual anchor.
Tips for travel esims ads on Meta
Run in Instagram and Facebook Stories and Reels, keeping the code above the bottom UI area. Target people with travel booking behaviours or interests in specific destinations. Use this as a late-funnel retargeting creative for users who visited the site but didn't buy. Test the 7% against a bigger discount or a free data bonus to see what moves conversions. Add a short motion version with the plane flying along the line.
About this creative
A vertical 9:16 offer creative from Yesim on a vivid orange gradient background. The white Yesim logo with its signal-bar icon sits in the top left. The lower two-thirds are taken up by a large white shape with a cut corner, styled like an oversized SIM card, which subtly represents the product. Inside, a bold black headline asks 'Flying soon?'. Below, orange text says 'Switch to Yesim.' and black text adds 'Save 7% on your first order'. An orange airplane icon flies across a thin black line that loops across the card like a flight path, ending in an orange price tag reading '7%' in large white type. A black pill on the left displays the code 'YESIM7'. The design is flat, minimal and graphic, with lots of white space and no photography, making the offer feel straightforward and easy to act on.
Meta ad · 338 × 600 · Travel eSIMs
Yesim Ad Template: Flying Soon? Save 7%
This vertical Yesim ad uses a white SIM-card shape on a bright orange background, with the question 'Flying soon?', a plane trail and a 7% price tag. It is a clean offer/discount format for Stories, ideal for eSIM brands targeting people about to travel.
Added
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Details
Ad copy
Primary text
Flying soon? ✈️ Switch to Yesim and get your eSIM sorted before take-off. Save 7% on your first order with code YESIM7.
Description
Switch to Yesim – 7% off your first order.
On-image text
yesim | Flying soon? | Switch to Yesim. | Save 7% on your first order | YESIM7 | 7%
Headline ideas for this template
- 1Flying soon? Sort your data first
- 2Switch to Yesim and save 7%
- 3Your eSIM, ready before take-off
- 4Use YESIM7 for 7% off
- 5Skip roaming on your next flight
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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