Key takeaways
- Format: Everyday-item price comparison (landscape)
- Best for: Display and feed placements for app installs
- Hook: Data cheaper than a beach coconut
- Reuse it: Swap scene, item and country; keep the text block on the right
Available sizes
What is a comparison ad?
A comparison ad sets the product against an alternative, such as a competitor, the old way of doing things or a cheaper option, usually in a two-column layout or table. It helps buyers who are already weighing options see quickly why this one is the better choice.
See all comparison ads →Why this comparison ad works
- 01
Cute, scroll-stopping subject
A toddler playing ukulele on a beach is charming and earns attention instantly.
- 02
Tangible price comparison
Comparing $1.67 to a coconut makes the price feel like small holiday change.
- 03
Holiday escapism
The bright beach scene triggers vacation desire, aligning the product with trip planning.
- 04
Flexible landscape format
The 1.91:1 ratio works across Meta link ads and Google Display placements.
Full creative breakdown
Who this ad targets
This ad targets holidaymakers planning beach and Caribbean trips, particularly US travellers visiting Jamaica and nearby islands. Families with young children may connect with the toddler imagery, as well as couples seeking sunny getaways. The cheap daily price appeals to budget-conscious travellers. As a landscape creative, it also suits desktop and Google Display audiences browsing travel content. Use cultural sensitivity in targeting and review the styling before running.
Copywriting analysis
The headline repeats the consistent series line, 'Global data from $1.67/day', reinforcing brand recall. The comparison, 'Less than a coconut in Jamaica.', ties the price to a classic beach purchase and adds a fun, local twist. Underlining 'Jamaica' highlights the destination and signals a series of country versions. The copy is short and placed on the right, leaving the photo free. App store badges act as the CTA. As with other versions, the comparison works because it is concrete and visual: the coconut is actually in the shot.
Visual design
The composition follows the rule of thirds: subject on the left, text on the right, coconut in the bottom right. The turquoise sea provides a calm, high-contrast backdrop for white text. Pink accents in the price and underline match the logo for brand consistency. The coconut appears in the photo, linking image and copy. The headline sits over the sky and sea for legibility, though a subtle shadow could add more contrast.
How to adapt this template for your brand
- Choose a destination scene with natural empty space on one side for text.
- Feature the comparison item inside the photo to link visual and copy.
- Keep the headline format identical across the series for recognition.
- Use a relatable, joyful subject (people, kids, pets) to stop the scroll.
- Review cultural styling and props for sensitivity before publishing.
Tips for travel esims ads on Meta
Use this 1.91:1 creative for Meta link ads in Feed and right column, and for Google Display and Discovery responsive ads, uploading the image and headline as separate assets. Target audiences interested in the Caribbean, Jamaica and beach holidays. Create square and vertical crops so the toddler and coconut stay in frame. Review the styling for cultural sensitivity, and A/B test against a version without the hat. Keep message match on the landing page.
About this creative
A landscape 1.91:1 ad from Maya Mobile showing a sunny Caribbean beach with turquoise water and white surf. On the left, a toddler sits on a weathered log, seen from behind, wearing a red, yellow, green and black knit hat and blue swim shorts, strumming a small ukulele. A fresh green coconut with a straw sits on the sand in the lower right. On the right side of the frame, the white and pink headline reads 'GLOBAL DATA FROM $1.67/DAY', with the price in hot pink. Below it, 'Less than a coconut in Jamaica.' appears, with 'Jamaica' underlined in pink. The Maya logo with App Store and Google Play badges sits in the bottom right. This is the photographic, landscape version of the Maya country series, using an adorable, sunny moment instead of a flat studio shot. It feels joyful and holiday-ready, though the stereotyped hat styling may need sensitivity review.
Meta ad · 338 × 600 · Travel eSIMs
Maya Mobile Ad Template: Global Data for Less Than a Coconut
This landscape Maya Mobile ad shows a toddler in a rasta hat playing a ukulele on a Caribbean beach, with the line 'Less than a coconut in Jamaica.' It is a comparison format in 1.91:1, suited to Meta and Google Display, ideal for brands extending a price-comparison series.
Added
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Details
Ad copy
Primary text
🌴 Global data from $1.67/day – less than a coconut in Jamaica. Stay connected on every beach with Maya Mobile. Download the app and get your eSIM before you go.
Description
Less than a coconut in Jamaica. Get the Maya app.
On-image text
GLOBAL DATA FROM $1.67/DAY | Less than a coconut in Jamaica. | maya mobile | App Store | Google Play
Headline ideas for this template
- 1Global data for less than a coconut
- 2$1.67/day for beach-day data
- 3Stay online in Jamaica for less
- 4Sun, sea and cheap data
- 5Island hopping? Data from $1.67/day
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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