Key takeaways
- Format: Vertical meme-style dating app parody
- Best for: Services matching people with a specialist, coach or provider
- Hook: It's a Match! – a screen everyone recognizes
- Reuse it: Swap the provider photo, name and specialties for your own experts
Available sizes
What is a meme ad?
A meme ad borrows a familiar meme format or internet joke and adapts it to the product or the buyer's problem. It feels native to social feeds and is highly shareable, but depends on the meme still being recognisable to the audience.
See all meme ads →Why this meme ad works
- 01
Instant recognition
The It's a Match screen is familiar to millions, so viewers decode the ad in under a second.
- 02
Personal matching promise
Framing the dietitian as a match implies a personalized fit, not a generic service.
- 03
Specialty list qualifies leads
Listing conditions like diabetes and PCOS lets viewers self-identify and feel the service fits them.
- 04
Native-looking button
The gradient pill mimics app UI, making the coverage CTA feel like a natural next tap.
Full creative breakdown
Who this ad targets
This ad targets US adults aged 20–45, especially women, who are familiar with dating apps and active on Instagram and Facebook Stories. They may be managing diabetes, PCOS, weight goals or emotional eating and want specialized help rather than generic advice. The insurance coverage CTA speaks to people with commercial health plans who want an affordable, personalized dietitian through telehealth.
Copywriting analysis
The copy lifts the language of dating apps almost word for word, "It's a Match!" and "you and Karli, RDN matched", which creates instant humor and familiarity. Using a first name plus credential makes the dietitian feel approachable yet qualified. The body line shifts to the real offer, explaining that you can find a dietitian who specializes in your needs. The bulleted specialties work as keywords for self-identification. The CTA, "Check if you're covered", is low commitment and moves the conversation to cost. The playful framing keeps a sensitive health topic light and approachable.
Visual design
The design closely imitates a dating app match screen: a dark charcoal background, a flowing white script headline and two large circular profile photos placed side by side. Supporting text uses a clean white sans-serif, with the dietitian's name in bold. The specialties are set as a centered two-column bullet list. A bright pink-to-orange gradient pill button at the bottom provides the only strong color, drawing the eye straight to the CTA.
How to adapt this template for your brand
- Recreate a familiar app screen your audience knows, such as a match, notification or chat.
- Replace the photos with a representative customer and one of your real providers.
- Use the provider's first name and credential to make them approachable and credible.
- List four or five specialties or use cases your audience can self-identify with.
- Style the CTA like the app's own button so tapping feels natural.
Tips for telehealth ads on Meta
This 9:16 creative is built for Instagram and Facebook Stories and Reels; keep key elements inside the safe zone away from the top and bottom 250 pixels. Avoid using real dating app logos or trademarks. Health conditions should be framed as specialties offered, not assumptions about the viewer, to stay within Meta's personal attributes policy. Test different provider photos to see which drives the most taps.
About this creative
This vertical story creative borrows the instantly recognizable "It's a Match!" screen from dating apps and repurposes it for a telehealth dietitian service. Against a dark charcoal background, a large white script headline reads "It's a Match!". Below, two circular profile photos sit side by side: on the left a young woman with dark wavy hair, representing the user, and on the right a smiling dietitian, introduced as "Karli, RDN". The line "you and Karli, RDN matched" completes the parody. The next section explains the offer: find a registered dietitian who specializes in what you need, followed by a bulleted list of specialties including diabetes, weight loss, PCOS/PMOS, nutrition advice and emotional eating. At the bottom, a pink-to-orange gradient pill button styled like a dating app CTA reads "Check if you're covered". The playful format grabs attention and frames finding a dietitian as finding a personal match.
Meta ad · 338 × 600 · Telehealth
It's a Match Dietitian Ad Template
This telehealth ad parodies a dating app match screen to introduce a registered dietitian. Two profile photos, a script headline and a gradient button mimic the familiar interface. The vertical story format fits Instagram and Facebook Stories. Use it for any service where matching a person with the right expert is the core value.
Added
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Details
Ad copy
Primary text
Swipe right on better nutrition. Get matched with a registered dietitian who specializes in exactly what you need – diabetes, PCOS, weight loss and more. Check if you're covered by insurance.
Description
Check if you're covered
On-image text
It's a Match! | you and Karli, RDN matched | Find a registered dietitian who specializes in what you need: • Diabetes • Weight loss • PCOS/PMOS • Nutrition advice • Emotional eating | Check if you're covered
Headline ideas for this template
- 1Swipe right on your perfect dietitian
- 2You've got a match: a dietitian who gets you
- 3Find a dietitian who specializes in you
- 4Your nutrition match is waiting
- 5It's a match – and it's covered by insurance
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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