Key takeaways
- Format: Number-led product shot with discount offer.
- Best for: Products where quantity or completeness sells.
- Hook: A giant '450+' that demands a closer look.
- Reuse it: Big stat behind an open product, offer button below.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
The number is the hook
'450+' is concrete and impressive, giving viewers an instant reason to stop scrolling.
- 02
Open product as proof
Showing the packed interior makes the claim believable instead of just stated.
- 03
Button-shaped offer
The rounded offer banner looks tappable, priming the viewer to act.
- 04
Premium dark palette
Charcoal tones make the red kit pop and position the product as high-end.
Full creative breakdown
Who this ad targets
The ad targets US buyers who want the most complete kit possible: families, outdoor and overland enthusiasts, preppers, small business owners, coaches and anyone responsible for a group. The '450+' message appeals to people who compare kits by contents and want value for money. The discount makes it effective for retargeting site visitors and for seasonal sales such as Black Friday or holiday gifting.
Copywriting analysis
The copy works in two beats: proof, then offer. '450+ LIFE-SAVING SUPPLIES' quantifies the value with a specific number and an emotional modifier – 'life-saving' raises the stakes beyond 'items'. 'GET 20% OFF THE MEDIC' uses an active verb and repeats the product name for recall. The repeated 'MY MEDIC' frame reinforces the brand without a logo block. The copy skips who the kit is for; the primary text can cover use cases like car, home or group coverage.
Visual design
A dark charcoal background with a soft curved grey shape creates depth. The oversized translucent '450+' acts as a background graphic rather than text, so it doesn't fight the product. The open red kit is centered and lit evenly, making it the focal point. The light grey offer button contrasts against the dark background. Repeated small wordmarks frame the composition like packaging.
How to adapt this template for your brand
- Find the most impressive number about your product (items, reviews, years, uses).
- Set it huge and semi-transparent behind your product photo.
- Shoot the product open or unpacked to show what's inside.
- Add a rounded, button-style banner with your offer in bold type.
- Frame the edges with a repeated small wordmark for subtle branding.
Tips for first aid ads on Meta
Built for Meta Stories and Reels. The offer button sits near the bottom, so confirm it stays above the CTA overlay. Test the static version against a short video of the kit being unzipped – motion usually lifts thumb-stop rate. Use it in prospecting with broad targeting and in retargeting with a time-limited message in the primary text.
About this creative
This 9:16 story ad from My Medic uses a dark charcoal gradient background with a large grey curved shape at the bottom, giving it a sleek, premium feel. Small 'MY MEDIC' wordmarks repeat across the top and bottom edges like a branded frame. Behind the product, an enormous semi-transparent '450+' fills the upper half, with 'LIFE-SAVING SUPPLIES' in white caps across its middle. In the center, The Medic kit lies open flat, showing a red interior packed with neatly labelled pouches: bandages, gauze, shears, cold packs, tourniquet and a mini kit. The sheer density of items visually backs up the 450+ claim. Below the kit, a light grey rounded rectangle – styled like a button – reads 'GET 20% OFF THE MEDIC' in bold dark type. The ad combines a proof-heavy product shot with a clear offer, making it suitable for both cold and warm audiences.
Meta ad · 338 × 600 · First Aid
My Medic 450+ Supplies Discount Ad Example
This vertical My Medic ad shows The Medic first aid kit opened flat, revealing hundreds of organized supplies behind a giant '450+'. A rounded button-style banner offers 20% off. It's a great template for products where the quantity or completeness of what's inside is the main selling point.
Added
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Details
Ad copy
Primary text
450+ life-saving supplies, one bag. The Medic is the most complete first aid kit we make – get 20% off for a limited time.
Description
450+ supplies in one first aid kit
On-image text
MY MEDIC (x6). 450+ LIFE-SAVING SUPPLIES. GET 20% OFF THE MEDIC
Headline ideas for this template
- 1450+ supplies. One bag. 20% off.
- 2The most complete kit we make
- 3Covers cuts to emergencies – save 20%
- 4See what's inside The Medic
- 5Ready for 450+ situations
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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